This has been a year of change for your IABC DC Metro chapter. Some of you may not know that this chapter was on the brink of closing just two years ago. Under Chapter President Heather McElrath’s leadership, however, we have been able to rebuild a solid foundation....
Reducing Unconscious Bias and taking ownership of creating an equitable future for all of us. Let’s face it: the marketplace across all sectors has been and remains non-inclusive. A stark reminder of this comes from The Wall Street Journal in a recent article that...
After more than 25 years working in the communications field, I can’t tell you how many times I remind people about rule number one: know your audience. Although it may sound like an obvious prerequisite of successful communications, if I had a dollar for every time...
Most professional communicators spend their days working with people vs. products. Sure, some of us write about products—the technical specifications, warranties, benefits, etc., but we must extract that information from living, breathing subject matter experts (SME)....
