Next Generation Analytics: Get Ready to Rock Google Analytics 4!

On July 1, Google will sunset its Universal Analytics (UA) and unify reporting and analysis across websites and apps. Known to be a powerful tool for insights, GA4 will help you make better data-driven decisions. There is lots to learn about how this change will impact your business. Everything will be built around users and […]

What’s Your Career Story?

What did you want to be when you were growing up? For many of us, our careers started as a naive dream from childhood, and at some point, we broke in and started a work life for ourselves. Our life ambitions and career journeys make us into the professionals we become. Each company, organization, and […]

USD5

Stand Up & Lead: How Thinking Like a Comedian Creates Standout Cultures (IABC NY Tristate)

Employers and employees continue to struggle to engage teams and drive productivity in a post-COVID hybrid, work-from-anywhere world. Many companies are adding Chief Wellness Officers or Chief Happiness Officers in an effort to bring collaboration, connection, and joy back to the workforce. Humor-led employee engagement programming has been proven to break down silos, build psychological […]

$5 – $10

Crisis Communications Master Class Series: Part 1

About the Master Class Crisis communications and reputation management is never a simple game of checkers. It’s a strategic and sometimes drawn-out game of chess. There are some very basic rules that you must abide by to survive a crisis or major reputational issue. But beyond that, being able to advise and counsel anxious business […]

Crisis Communications Master Class Series: Part 2

About the Master Class Crisis communications and reputation management is never a simple game of checkers. It’s a strategic and sometimes drawn-out game of chess. There are some very basic rules that you must abide by to survive a crisis or major reputational issue. But beyond that, being able to advise and counsel anxious business […]

Crisis Communications Master Class Series: Part 3

About the Master Class Crisis communications and reputation management is never a simple game of checkers. It’s a strategic and sometimes drawn-out game of chess. There are some very basic rules that you must abide by to survive a crisis or major reputational issue. But beyond that, being able to advise and counsel anxious business […]

Harnessing the Power of Generative AI for Communication: Making the Tools Work for You

Communicators have been using artificial intelligence (AI) for years (think: email distribution, data analytics, mobile apps, etc.). Now, new generative AI tools like ChatGPT, Google’s Bard and DALL-E 2 are tackling content creation. Whether you’re already using these tools or just testing the waters, it’s easy to see how AI will transform the way we work. […]