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Part 1 of Leadership Series: “Establishing a Leadership Brand”
April 19, 2023 @ 12:00 pm - 1:00 pm$10
Join IABC DC Metro as we host Alyssa Cox of Blue Swift Consulting for “Establishing a Leadership Brand,” the first of her two-part discussion on leadership.
All leaders have a brand – the defining characteristics of their leadership style that characterize both how they operate and how they are perceived. Taking the time to articulate that brand for yourself is a key first step in living into that brand with intentionality and ensuring that the way you are perceived aligns with your values. In this workshop, we’ll discuss the key dimensions of a leadership brand and participants will complete a guided exercise to outline their own leadership brands.
Alyssa Cox is the founder of Blue Swift Consulting, host of The Change Artist podcast, and a respected organizational effectiveness strategist with 14 years of experience helping clients make the leap from subject matter expert to strategic leader.