Crisis Communications Master Class Series: Part 3
May 10 @ 5:00 pm - 6:00 pm
About the Master Class
Crisis communications and reputation management is never a simple game of checkers. It’s a strategic and sometimes drawn-out game of chess. There are some very basic rules that you must abide by to survive a crisis or major reputational issue. But beyond that, being able to advise and counsel anxious business leaders during one of the most stressful times in their lives requires strategic nous, agility, the right temperament, and creative flair.
This three-part webinar series has been commissioned by IABC Global Learning and is designed for communications professionals wanting to increase their knowledge, skills, and understanding of crisis communications and reputation management.
Each module of the three-part series is designed to build on the foundations of the last, building not only a broad understanding of the skills, techniques, processes, and best practices in crisis communications leadership and support, but also building a deeper strategic toolkit from which to draw when called up to support crisis or major issue.
It is grounded in contemporary crisis communications practice and embeds digital technology and communications considerations.
Part 3: May 10, 4-5 p.m. CT
How to think strategically and creatively, when to speed up or slow down, when to ‘break’ your own news, manage online outrage, draw on trusted allies, and know when to do absolutely nothing.
The learning outcomes of this masterclass are as follows:
- Ability to lead a crisis communications response
- Detailed understanding of the nuances and intricacies of crisis communications
- Confidently provide senior-level strategic counsel to senior internal stakeholders
- Navigate digital reputation management
- Develop and implement long-term recovery campaigns
- IABC Members: $375
- Non-members: $525