On July 1, Google will sunset its Universal Analytics (UA) and unify reporting and analysis across websites and apps. Known to be a powerful tool for insights, GA4 will help you make better data-driven decisions. There is lots to learn about how this change will impact your business. Everything will be built around users and […]
Come out and join us for another fun chapter happy hour. Join the IABC DC Metro Board for a happy hour event at Silver Branch in Silver Spring, MD. We'll network, toast 2023, and catch up. Enjoy some appetizers and a couple of drinks on us! You'll receive a wristband when you check in which […]
What did you want to be when you were growing up? For many of us, our careers started as a naive dream from childhood, and at some point, we broke in and started a work life for ourselves. Our life ambitions and career journeys make us into the professionals we become. Each company, organization, and […]
Employers and employees continue to struggle to engage teams and drive productivity in a post-COVID hybrid, work-from-anywhere world. Many companies are adding Chief Wellness Officers or Chief Happiness Officers in an effort to bring collaboration, connection, and joy back to the workforce. Humor-led employee engagement programming has been proven to break down silos, build psychological […]
Join IABC DC Metro as we host Alyssa Cox of Blue Swift Consulting for "Establishing a Leadership Brand," the first of her two-part discussion on leadership. All leaders have a brand - the defining characteristics of their leadership style that characterize both how they operate and how they are perceived. Taking the time to articulate […]
About the Master Class Crisis communications and reputation management is never a simple game of checkers. It’s a strategic and sometimes drawn-out game of chess. There are some very basic rules that you must abide by to survive a crisis or major reputational issue. But beyond that, being able to advise and counsel anxious business […]
Join us for this event featuring Bill Wohl, Adjunct Instructor at University of Delaware and EVP of Corporate Communications at Hotwire. This virtual event is presented by IABC DC Metro in partnership with the University of Delaware's M.A. in Strategic Communication. Learn more about the program by clicking here. Recording Disclaimer: This event will be […]
About the Master Class Crisis communications and reputation management is never a simple game of checkers. It’s a strategic and sometimes drawn-out game of chess. There are some very basic rules that you must abide by to survive a crisis or major reputational issue. But beyond that, being able to advise and counsel anxious business […]
About the Master Class Crisis communications and reputation management is never a simple game of checkers. It’s a strategic and sometimes drawn-out game of chess. There are some very basic rules that you must abide by to survive a crisis or major reputational issue. But beyond that, being able to advise and counsel anxious business […]
Join IABC DC Metro as we host Alyssa Cox of Blue Swift Consulting for “Leading through Vision,” the second of her two-part discussion on leadership. Most of our organizations have a vision or a mission. It's memorialized on websites and email signatures and wall decor all over the office. But can you articulate how your […]
Join IABC DC Metro for a happy hour on Wednesday, May 24 at 6 p.m. at Fire Works Pizza in Arlington, Virginia. Come network with communications professionals from the National Capital Region! Fire Works is a pizzeria and bar, serving wood fired pizzas, a full menu with great options, craft beer, wines, and innovative cocktails in the […]
Communicators have been using artificial intelligence (AI) for years (think: email distribution, data analytics, mobile apps, etc.). Now, new generative AI tools like ChatGPT, Google’s Bard and DALL-E 2 are tackling content creation. Whether you’re already using these tools or just testing the waters, it’s easy to see how AI will transform the way we work. […]