Copywriting: The Scientific Artistry of Storytelling

This IABC/Philadelphia webinar will help participants understand the importance of writing for specific audiences, adhering to proven search engine optimization (SEO) techniques, and creating content for different types of platforms. The goal is to arm participants with techniques, strategies, and tips that will improve their writing generally and their marketing copywriting specifically. Justin will discuss […]

The Seven Deadly Sins of Employee Communications

Everybody makes mistakes. And employee communicators are no different. But people keep making the SAME mistakes. Over and over again. This event will offer real-life solutions on how to avoid them, including case studies, best practices, and examples from your colleagues around the world. Register for this webinar from Crescenzo Communications.  

Annual Dr. Martin Luther King Jr. Commemoration

The public is invited to these free events. Registration is requested but not required. 11 AM: Marchers will meet at the Tinner Hill Civil Rights Monument located at South Washington St. (Lee Hwy) and Tinner Hill Road. Sign making and family activities will take place. Those not vaccinated must wear masks and social distancing is required. […]

The Great Resignation: How Purpose-Driven Companies Defy It

Over the past year we’ve seen a wave of resignations throughout the U.S. This has put a toll on many companies and teams. But, not all companies have to give in to the Great Resignation. Studies show that the more purposeful a company is, the more they deem others around them irrelevant. Purposeful companies value […]

Diversity Equity & Inclusion – Panel Discussion

Join IABC Phoenix for an engaging panel discussion on how communications professionals can proactively develop and support LGBTQ-inclusive DE&I initiatives and goals. Register

Communication Strategy: Up Your Game

Strategy is a ubiquitous word in business, but what does it really mean? What does it look like in communications? How can you become more respected as a strategic player? Learn from Cason Lane, ABC, who will discuss the definition of strategy, what separates strategic thinkers from tactical ones, and some real-world examples of communication […]

Woke Marketing & Communications: Use Your Brand for Social Change

Is a brand or company being truly authentic to its core values? All. The. Time. Not just for one month of the year and not just in their marketing. They demonstrate it with their supply chain. They demonstrate it with their hiring practices. They demonstrate it with their internal culture. They ALWAYS demonstrate it! This […]

25CA

AfropolitanDC – The Black Heritage Experience

AfropolitanDC is back with “The Black Heritage Experience” – Join us for an amazing night of connections and culture over cocktails at the 2022 premiere of DMV’s largest cultural mixer for over 500 professionals and to kick-off the Black History Month celebrations. The event typically features exciting black history networking games, African and Caribbean cultural […]