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Woke Marketing & Communications: Use Your Brand for Social Change
February 2, 2022 @ 6:00 pm - 7:30 pm25CA
Is a brand or company being truly authentic to its core values? All. The. Time. Not just for one month of the year and not just in their marketing. They demonstrate it with their supply chain. They demonstrate it with their hiring practices. They demonstrate it with their internal culture. They ALWAYS demonstrate it! This is called Woke Marketing.
In this virtual event with Jefferson Darrell, Founder & CEO of Breakfast Culture, sought out Diversity and Inclusion educator, and accomplished marketing professional, you will learn how to demonstrate your inclusive brand through every section of your organization and learn about Woke Marketing & Communications’ “3 Bees.” Utilizing examples from popular culture and case studies focused on Women, Racialized, Indigenous, Peoples with Disabilities, LGBTQ+, and more.