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Communication Strategy: Up Your Game
January 19 @ 1:00 pm - 2:00 pm
Strategy is a ubiquitous word in business, but what does it really mean? What does it look like in communications? How can you become more respected as a strategic player?
Learn from Cason Lane, ABC, who will discuss the definition of strategy, what separates strategic thinkers from tactical ones, and some real-world examples of communication strategy in action — from internal communications to marketing to corporate social responsibility.
Register here for IABC/Minnesota’s first professional development event of 2022.