There’s a New Essential Skill: Doing Your Job on Camera

Less than two years ago, the only professional people regularly on camera were actors, news anchors, reporters and politicians. Today almost all of us are doing our jobs on camera. “Video off” is not a solution; all that does is put a hard cap on your effectiveness. Being able to do your job on camera […]

Lunch & Learn: Celebrating you with a side of learning

Once 2020 was over, we thought we'd be done. We thought we'd be able to go back to normal, but 2021 was another year of ups and downs. But here's the thing: We made it and we appreciate you! So, let's lunch and celebrate. Chance to Win a Gift Card Those who attend will be […]

How to Spot the Most Common Crisis Management Traps and Successfully Navigate Through Them

COVID-19 has reinforced the criticality of getting communication right in a crisis, yet many organizations continue to make the same predictable mistakes in their crisis response. As a consequence, reputations, organizations and their stakeholders are unnecessarily harmed. As the guardians of organizational reputation, communicators must play a critical role in ensuring their organizations avoid these […]

Survey Results: Businesses Value the Role of PR and Communications More than Ever

Organizations value communications more than ever according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week, an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. The fourth annual survey polled 300 communications professionals and found in the wake of a tumultuous year, […]

Copywriting: The Scientific Artistry of Storytelling

This IABC/Philadelphia webinar will help participants understand the importance of writing for specific audiences, adhering to proven search engine optimization (SEO) techniques, and creating content for different types of platforms. The goal is to arm participants with techniques, strategies, and tips that will improve their writing generally and their marketing copywriting specifically. Justin will discuss […]

The Seven Deadly Sins of Employee Communications

Everybody makes mistakes. And employee communicators are no different. But people keep making the SAME mistakes. Over and over again. This event will offer real-life solutions on how to avoid them, including case studies, best practices, and examples from your colleagues around the world. Register for this webinar from Crescenzo Communications.  

Annual Dr. Martin Luther King Jr. Commemoration

The public is invited to these free events. Registration is requested but not required. 11 AM: Marchers will meet at the Tinner Hill Civil Rights Monument located at South Washington St. (Lee Hwy) and Tinner Hill Road. Sign making and family activities will take place. Those not vaccinated must wear masks and social distancing is required. […]

The Great Resignation: How Purpose-Driven Companies Defy It

Over the past year we’ve seen a wave of resignations throughout the U.S. This has put a toll on many companies and teams. But, not all companies have to give in to the Great Resignation. Studies show that the more purposeful a company is, the more they deem others around them irrelevant. Purposeful companies value […]

Diversity Equity & Inclusion – Panel Discussion

Join IABC Phoenix for an engaging panel discussion on how communications professionals can proactively develop and support LGBTQ-inclusive DE&I initiatives and goals. Register

Communication Strategy: Up Your Game

Strategy is a ubiquitous word in business, but what does it really mean? What does it look like in communications? How can you become more respected as a strategic player? Learn from Cason Lane, ABC, who will discuss the definition of strategy, what separates strategic thinkers from tactical ones, and some real-world examples of communication […]