IABC: “What You Need to Know About the IABC and PESO Model Partnership”

Join IABC for “What You Need to Know About the IABC and PESO Model Partnership” on Thursday, January 22, at 9 a.m. CT / 10 a.m. ET. 

In this 30-minute session, IABC National and PESO Model® creator Gini Dietrich introduces the PESO Model Certification and why it’s a cornerstone of modern, integrated communications.

Learn what the certification includes, how it strengthens strategy across paid, earned, shared, and owned media, why IABC members receive a special rate, and how chapter leaders can share it as meaningful, high-value programming.

There’s no cost to attend. 

Click HERE to register!