IABC: “What Communicators Need to Stay Relevant in 2026”
February 5 @ 12:00 pm - 1:00 pm
Join IABC for “What Communicators Need to Stay Relevant in 2026” on Thursday, February 5, at 11 a.m. CT / 12 p.m. ET. Gini Dietrich, founder, CEO, and author of Spin Sucks, will lead the discussion.
What We’ll Cover:
☑️ What communicators need to know about visibility, credibility, and trust in today’s AI-influenced landscape.
☑️ Why traditional channel-first planning no longer works — and what to use instead.
☑️ How the PESO Model® integrates paid, earned, shared, and owned media into one strategic system.
☑️ Real-world examples of PESO in action (and where most teams go wrong).
☑️ How to move from disconnected tactics to coordinated, measurable communications programs.
☑️ How the PESO Model® supports both individual contributors and senior leaders.
☑️ Practical ways IABC members can apply PESO immediately — regardless of team size or budget.
Who This is For:
☑️ Communications professionals managing multiple channels and stakeholders.
☑️ Practitioners who feel stuck in execution mode and want to be more strategic.
☑️ Leaders responsible for proving the impact of communications work.
☑️ IABC members looking for modern frameworks that actually scale.
Click HERE to register!