IABC: “The Art and Science of Persuasion”
May 20 @ 11:00 am - 12:00 pm
FREE - IABC members only
Join IABC for “The Art and Science of Persuasion” on Tuesday, May 20, at 10 a.m. CT / 11 a.m. ET.
Every message you craft — whether in digital ads, social media, or other external communications — is an opportunity to influence decisions and drive action, sales, and exposure. But what makes messaging truly persuasive? This webinar breaks down the psychology of influence and behavioral science to help you create more compelling, effective communications. Walk away with actionable strategies to refine your messaging, increase engagement, and drive results — skills you can apply immediately to elevate your organization’s external presence.
Ben Wise and Darren Chiu, co-founders of Captivate, will lead the discussion.
Learning Outcomes:
☑️ Understand the psychology of influence and persuasion and how to use these in external communications
☑️ Explore the three basic human truths of change and decision making
☑️ Apply key psychological principles in your communications role
This event is for IABC members only. Please login to your account at iabc.com to register.