IABC Master Class: “AI for Thought Leadership 2.0: From Idea Harvesting To Scalable Thought Leadership”
January 21 @ 11:00 am - 3:00 pm
Attend the IABC Master Class “AI for Thought Leadership 2.0: From Idea Harvesting To Scalable Thought Leadership” on Wednesday, January 21, from 10 a.m. – 2 p.m. CT and 11 a.m. – 3 p.m. ET.
Journalist and thought-leadership expert Rhea Wessel shows communication professionals how to use AI as a strategic partner — not just a writing tool. Learn how to analyze thought-leadership landscapes, identify gaps, uncover audience pain points, and develop distinctive, counterintuitive story angles.
This class emphasizes strong editorial judgment, ethical guardrails, and a clearly human point of view — so your ideas build credibility, not just visibility. Ideal for professionals who already use AI and want to apply it more intentionally, strategically, and responsibly.
You’ll learn how to:
• Identify gaps in a thought leadership landscape (what’s being said, and what isn’t)
• Define and sharpen a personal or organizational though leadership niche
• Research the deepest internal and external pain points of your audience
• Generate strong, counterintuitive story ideas using AI
• Build a scalable thought leadership engine without diluting voice or credibility
Click HERE to register!