IABC Change Management SIG: “Confessions of a Communication Exec: Four Mistakes When Leading Change and How To Fix Them”
February 4 @ 12:00 am
FREE
Join the IABC Change Management Shared Interest Group (SIG) for “Confessions of a Communication Exec: 4 Mistakes When Leading Change and How To Fix Them” on Wednesday, February 4. To accommodate various time zones, there will be two sessions — one at 9 a.m. CT / 10 a.m. ET and the other at 5 p.m. CT / 6 p.m. ET.
You can’t fix a problem until you understand what’s broken — and why. In this candid, humor-filled session, Mary Lou Panzano shares early-career missteps, research-backed insights on why change efforts fail, and practical ways leaders can get change right. Expect real stories, actionable takeaways, and leadership lessons you can apply immediately at work and beyond.
You’ll learn how to:
☑️ Identify the four reasons most change initiatives fail
☑️ Apply a proven framework for sustainable, people-centered change
☑️ Use practical leadership behaviors that drive lasting results
There’s no cost to attend.
Click HERE to register!