Demystifying Community and Unlocking its Value

The word “community” has found itself woven into strategic conversations in all kinds of industries. From tech companies to nonprofits, leaders are citing community as the way forward to take their businesses into the future. But what does community actually mean and how does it differ from marketing or social media?

During this podcast Marjorie Anderson will help create clarity around what community is (and isn’t) and the value that it brings.

Listeners can expect to:

• Get a clear definition of community
• Understand how communicating with an audience differs from communicating with a community
• Understand the value that community unlocks for business, regardless of the industry

Register for this IABC/Philadelphia event.