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Who Says Your Business Content Can’t Be Thrilling?

March 22, 2022 @ 12:30 pm - 1:30 pm

Does your audience move to the next item too fast? Content need a little more style? Novels use tension, likable main characters, memorable villains and exciting story arcs. Learn how to intermingle corporate and creative writing techniques to keep your readers interested. This IABC/Dallas session is for all communicators—from strategists to writers to visual communicators. If you’re writing customer profile stories, marketing content, thought leadership, employee communications or even HR policies, this event will teach you techniques to better engage your audiences.

Two unique perspectives.

Tips, methods, and lessons learned.

A good story or two.



March 22, 2022
12:30 pm - 1:30 pm