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IABC Crisis Communications Shared Interest Group: “Data Versus Gut: The Art and Science of Crisis Decisions”
October 28 @ 6:00 pm - 7:00 pm
FREE
Join the IABC Crisis Communications Shared Interest Group (SIG) for “Data Versus Gut: The Art and Science of Crisis Decisions” on Tuesday, October 28, at 5 p.m. CT / 6 p.m. ET.
This session will explore how communicators balance evidence and gut in high-stakes moments – from spotting weak signals early to validating sentiment with data to demonstrating the value of crisis resilience through evidence-based approaches.
Discussion questions:
☑️ Do you use evidence in the management of high-stakes situations?
☑️ How do you validate key messages and tone under pressure?
☑️ What approaches help identify and prioritize the most likely and most damaging crisis scenarios?
☑️ Are there ways to measure success and prove the value of crisis comms?
Click HERE to register!