The Mid-Atlantic Marketing Summit is the most respected marketing and communications conference in the Mid-Atlantic region. The event will be held at the spectacular new Capital One Hall in Tysons, Virginia on November 3, 2022. Now in its eleventh year, the annual summit has become the “must-attend” marketing and digital event for the region and […]
If you are new to IABC or a veteran member looking for a refresher, join us 14 November for our New Member Orientation! Develop a better understanding of your IABC Member Benefits during next week's New Member Orientation. Get familiar with IABC's benefits, learn how to navigate the IABC website to access your member benefits, and take […]
Jean Serra is CEO and co-founder at V2 Communications, the public relations, and digital communications partner for disruptive global brands. Clients know Jean for her strategic communications counsel and expertise in building brand awareness across the enterprise, healthcare, and clean tech sectors. Jean's teams know her to develop high-impact programs that drive results for hundreds […]
IABC New York Tristate and IABC Philadelphia chapters invite you to join a lively crisis communications panel discussion geared toward in-house communicators and external consultants. What you’ll gain from this program: A solid understanding of the types of crises that may arise What communicators can do to be better prepared How to work with the […]
Nurturing your professional network is not transactional. It’s all about building long-term connections that are mutually beneficial to you and those around you. Kick off the New Year with some great connection strategies that allow you to be intentional in your career. Join marketing and communications Recruiter and Career Coach Angee Linsey who will show […]
Creating an effective communication and knowledge management strategy in a fully remote or hybrid work environment remains an ongoing challenge within teams and across organizations. How can organizations leverage an employee experience platform to enable and empower employees to effectively serve customers? Join product marketing managers from LumApps to learn how adopting a dynamic approach […]
In 2020, following the murder of George Floyd, organizations across North America made commitments to increase the diversity of their workforce, create more inclusive environments and help combat anti-Black racism. While some companies have made significant strides towards these promises, in general, the changes have been incremental at best. In recognition of Black History Month, […]
Deanna Troust will share insights on how the mis/disinformation epidemic has evolved and the associated risks, based on several years of work with disinformation researchers and community members alike. She offers tips on what listeners can do to help stem the falsehoods that are currently restricting access to fact-based content for so many. Communicators have […]
Join IABC/Toronto live-to-air as we honour Jesse Wente, Ojibwe writer, broadcaster, public speaker, activist, curator and best-selling author with the BMO Communicator of the Year award for 2022. Wente has spent 25 years making space for Indigenous storytellers, highlighting issues facing the community and championing the work of Indigenous artists. He is best known for his work […]
In 2022, with organizations adapting to a post-pandemic workplace, employers needed a deeper, more nuanced understanding of their most important public: their employees. This year’s Index includes employee input from a wide variety of industries, career levels, genders, generations, and racial/ethnic backgrounds. It explores employee attitudes about company values, digital transformation, politics in the workplace, and […]
As communicators, we’re used to supporting, equipping, and enabling leaders in our organizations. Our job is to make them look good – and become even more influential. But are we selling ourselves short in the process? As communications professionals, we don’t always feel powerful. Many communications colleagues over the years have observed that we often […]
On July 1, Google will sunset its Universal Analytics (UA) and unify reporting and analysis across websites and apps. Known to be a powerful tool for insights, GA4 will help you make better data-driven decisions. There is lots to learn about how this change will impact your business. Everything will be built around users and […]