COVID-19 has reinforced the criticality of getting communication right in a crisis, yet many organizations continue to make the same predictable mistakes in their crisis response. As a consequence, reputations, organizations and their stakeholders are unnecessarily harmed. As the guardians of organizational reputation, communicators must play a critical role in ensuring their organizations avoid these […]

Organizations value communications more than ever according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week, an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. The fourth annual survey polled 300 communications professionals and found in the wake of a tumultuous year, […]

This IABC/Philadelphia webinar will help participants understand the importance of writing for specific audiences, adhering to proven search engine optimization (SEO) techniques, and creating content for different types of platforms. The goal is to arm participants with techniques, strategies, and tips that will improve their writing generally and their marketing copywriting specifically. Justin will discuss […]

Everybody makes mistakes. And employee communicators are no different. But people keep making the SAME mistakes. Over and over again. This event will offer real-life solutions on how to avoid them, including case studies, best practices, and examples from your colleagues around the world. Register for this webinar from Crescenzo Communications.  

The public is invited to these free events. Registration is requested but not required. 11 AM: Marchers will meet at the Tinner Hill Civil Rights Monument located at South Washington St. (Lee Hwy) and Tinner Hill Road. Sign making and family activities will take place. Those not vaccinated must wear masks and social distancing is required. […]

Over the past year we’ve seen a wave of resignations throughout the U.S. This has put a toll on many companies and teams. But, not all companies have to give in to the Great Resignation. Studies show that the more purposeful a company is, the more they deem others around them irrelevant. Purposeful companies value […]

Join IABC Phoenix for an engaging panel discussion on how communications professionals can proactively develop and support LGBTQ-inclusive DE&I initiatives and goals. Register

Strategy is a ubiquitous word in business, but what does it really mean? What does it look like in communications? How can you become more respected as a strategic player? Learn from Cason Lane, ABC, who will discuss the definition of strategy, what separates strategic thinkers from tactical ones, and some real-world examples of communication […]

How have remote and hybrid work environments affected your organization over the past two years? During this webinar presented by Leslie Krohn, you'll discover ways to positively influence culture in the evolving workplace as you execute on clear and measurable communication objectives. This is an IABC Heritage Region event. Register