IABC San Francisco: “The State of AI Search (and how to use it to your benefit!)”
April 17 @ 12:00 pm - 1:00 pm
FREE
Join IABC San Francisco for the webinar “The State of AI Search (and how to use it to your benefit!)” on Friday, April 17, at 9 a.m. PT / 12 p.m. ET.
Michele Landry, VP of Partnerships at SFIABC and Owner of Tanis Communications, and Thomas Peham, CEO at OtterlyAI, will lead the discussion.
Learn why ChatGPT and Google AI mode are changing discovery and how you can use it for your company and yourself.
More customers are now saying, “I found you on ChatGPT.” AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews are fundamentally changing how people discover brands — and with Gartner predicting a 50% decline in traditional organic traffic by 2028, communications professionals need to understand this shift now.
You’ll learn:
☑️ Why third-party sources (Reddit, Wikipedia, news media) dominate AI citations
☑️ How PR and media coverage directly impact your brand’s AI discoverability
☑️ Practical steps to audit and improve your brand’s presence in AI search results