IABC Philadelphia: “Meet Your New Communications Research Partner: Generative AI”
April 14, 2026 @ 12:00 pm - 1:00 pm
$5 – $25
Join IABC Philadelphia for “Meet Your New Communications Research Partner: Generative AI” on Tuesday, April 14, at 12 p.m. ET.
In this example-packed session, Shel Holtz will show practical, ethical workflows for public affairs and communications teams in their use of Generative AI.
Key Takeaways:
☑️ Choose the right copilot for the job: When to use ChatGPT Projects + Deep Research, Perplexity, Notebook LM, Custom GPTs/Gems, and other tools.
☑️ Prompt patterns that keep you honest: Structure prompts to prioritize primary sources, require inline citations, extract dates/deadlines, and flag secondary coverage.
☑️ Build reusable research assistants: Set up repeatable watchlists, weekly briefs, 30/60/90-day calendars, and risk heatmaps.
☑️ Create source-grounded Q&A binders: Use Notebook LM to interrogate curated material (e.g., CEO speeches, filings) with verifiable citations.
☑️ From findings to executive-ready outputs: Convert research into spokesperson notes, talking points, FAQs, and customer-facing summaries – fast.
☑️ Safeguards that protect your credibility: Disclosure, provenance links, and “never auto-publish” guardrails for responsible AI use in comms.
Cost:
▪️IABC Philadelphia Members: $15
▪️Guests $25
▪️Students: $5
Click HERE to register!