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IABC Philadelphia Hosts “Who Are the People in Your Neighbourhood? A Persona-Based Approach to Employee Engagement”
December 14, 2023 @ 12:00 pm - 1:00 pm
$5 – $20
Join IABC Philadelphia for “Who Are the People in Your Neighbourhood? A Persona-Based Approach to Employee Engagement” on Thursday, December 14, at 12 p.m. ET. This is an online event.
Carla Guest, senior communications manager at Siemens Energy, will discuss:
✅ The concept of persona-based employee communications and how to apply it in your organization.
✅ How to use persona-based communication within your organization with actionable steps to initiate persona development.
✅ How to advocate for persona-based communication with senior leaders and business partners with concrete examples.
The session will include a Q&A for attendees to ask questions and learn from each other.
The cost is $20 for guests, $10 for chapter members, and $5 for students.