IABC Philadelphia: “A Leader’s Guide to Taking a Stand on Social Issues: The Rubik’s Cube of Reputation”
October 17 @ 6:00 pm - 7:00 pm
$10 – $20
Join IABC Philadelphia for “A Leader’s Guide to Taking a Stand on Social Issues: The Rubik’s Cube of Reputation” on Thursday, October 17. The virtual portion of the program will be from 6-7 p.m. ET.
Bonnie Caver, founder and CEO of Reputation Lighthouse, will lead the discussion.
Program Overview:
The Edelman Trust Barometer shows us that trust is eroding in society and that we are more likely to trust business than other entities of authority. This position has also put stakeholder pressure on organizations to take stands on societal issues, where speaking out and silence can be reputational risks. The 2023 Global Communication Report conducted by the USC Annenberg Center for Public Relations compares this time to maneuvering a Rubik’s Cube. Like solving a Rubik’s Cube, each move impacts somewhere else, and your actions can either build equity or erode trust.
This session will be interactive as we discuss the current global reputation trends and case studies, learn how to conduct a reputation risk assessment, and develop proof points for influencing leadership to prioritize reputation. At the end of the session, you’ll walk away with the tools you need to create a decision tree for guiding your leadership around taking a stand. Like the Rubik’s Cube, every move must align, and we’ll discuss the strategies that can put you on your way to solving this elusive puzzle.
Cost:
▪️Guest Virtual: $20
▪️Students: $10
▪️IABC Philly Chapter Member Virtual: $10
Click HERE to register!