IABC Philadelphia: “7 Mistakes Communicators Make with B2B Messages (and the Brain Science to Beat Them)”
May 21 @ 12:00 pm - 1:00 pm
$5 – $25
Join IABC Philadelphia for “7 Mistakes Communicators Make with B2B Messages (and the Brain Science to Beat Them)” on Thursday, May 21, from 12–1 p.m. Nancy Harhut, co-founder and Chief Creative Officer of HBT Marketing, will lead this session.
Even with the right information and benefits, B2B messages often fall flat. In this fast-paced, example-filled webinar, you’ll uncover the most common messaging mistakes and learn brain-science-backed fixes that boost engagement and performance.
You’ll learn:
☑️ The simplest, most overlooked way to increase revenue (7x more effective, per the B2B Institute)
☑️ The misconception about your audience that costs you sales
☑️ A proven way to rewrite headlines to boost engagement by up to 140%