IABC Minnesota: “Bringing the Agency In-House”
May 21 @ 1:00 pm - 2:00 pm
Free – $20
Join IABC Minnesota for the webinar “Bringing the Agency In-House” on Wednesday, May 21, at 12 p.m. CT / 1 p.m. ET.
The landscape of in-house marketing and communications is evolving rapidly. Once viewed as internal service providers, today’s teams are becoming strategic growth drivers with a seat at the leadership table. This transformation has profound implications for both internal teams and the external partners who collaborate with them.
Join us for an insightful discussion on how in-house teams are structuring for success, adopting an agency mindset, and leveraging external talent to drive impact.
What You’ll Learn:
☑️ How in-house marketing and communications teams are evolving into strategic growth engines
☑️ Key operational models and talent strategies that set top teams apart
☑️ How to bring an “agency mindset” to in-house work — balancing agility, creativity, and accountability
Panelists:
Moderator: Christopher Maddox, strategic communications writer with a passion for storytelling and internal comms
Speakers:
▪️ Nick Grzechowiak, Brand & digital strategist
▪️ Susan Mainquist, Director of Omnichannel Marketing, Schwan’s Company
▪️ Shandra Soderberg, Director, Creative Studio, Marvin
Cost:
▪️ IABC Members: Free
▪️ Non-members: $20
▪️ Students: $5
▪️ Job Seekers: $5
Click HERE to register!