IABC Minnesota: “Beyond Clicks and Opens”
January 15, 2025 @ 1:00 pm - 2:00 pm
Join IABC Minnesota for “Beyond Clicks and Opens” on Wednesday, January 15, at 12 p.m. CT / 1 p.m. ET.
Are you struggling to measure the true impact of your communications?
Traditional metrics like click rates, open rates, and engagement surveys provide some insights, but they often fall short in offering actionable benchmarks and diagnostic power for driving meaningful improvements.
What if there was a way to assess the effectiveness of your communications more comprehensively?
In this session, we’ll share how Thrivent’s communications team is tackling this challenge by implementing CRA’s Clarity Index®, a powerful benchmark for assessing the overall effectiveness their communications, specifically with internal audiences.
We’ll discuss…
✨ The key principles behind the Clarity Index
✨ Thrivent’s key learnings
✨ How you can apply these concepts to your own communication strategy
Cost:
✅ IABC members: FREE
✅ Non-members: $20
Click HERE to register!