IABC Maritime Canada: “Social Purpose-Driven Brand Strategy”
April 10 @ 11:00 am - 12:00 pm
$5 – $20
Join IABC Maritime Canada for “Social Purpose-Driven Brand Strategy” on Thursday, April 10, at 11 a.m. ET / 12 p.m. AT.
Molly Cormier, director of brand and communications for Atlantic Lottery, will bridge emerging academic research into social purpose with tips for practical application.
Discussion topics:
☑️ What types of stories are top social purpose-driven brands telling these days, and why do they work so well?
☑️ How can your marketing and communications team become leaders in fundamentally integrating social purpose from top to bottom in your organization?
☑️ Are social purpose-driven brands facing “anti-woke” backlash in 2025 thanks to the political climate?
and ….
☑️ What exactly is social purpose, anyway?
Cost:
▪️IABC members: $10
▪️IABC non-members: $20
▪️IABC student members: $5
▪️Non IABC student members: $10
Click HERE to register!