IABC Crisis Comms SIG: “Signal or Noise? Social Media Triage In an Age of Trolls and Disruption”
March 25 @ 5:00 pm - 6:00 pm
FREE
Join the IABC Crisis Communications Shared Interest Group (SIG) for “Signal or Noise? Social Media Triage In an Age of Trolls and Disruption” on Wednesday, March 25, at 4 p.m. CT / 5 p.m. ET.
Natalia Smalyuk and Matt Tidwell, both crisis communications consultants, will lead the discussion.
This session explores how crisis managers triage social media activity during high-stakes moments – protecting organizational credibility and avoiding responses that make the situation worse. Drawing on practitioner experience and global examples, we will examine practical frameworks and decision-making guardrails when emotions run high and digital communities are anything but neutral.