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IABC Chicago: “A Good Ending to the Story: The Importance of Measurement”
April 23 @ 12:30 pm - 1:30 pm
Free – $10
Join IABC Chicago for “A Good Ending to the Story: The Importance of Measurement” on Wednesday, April 23, at 11:30 a.m. CT / 12:30 p.m. ET.
Effective communication isn’t about completing the brochure, video or website – it’s about what the communication needs to accomplish and how successful it is at doing just that.
By measuring the outcomes of your communication against goals and objectives that tie to organizational goals, you demonstrate the ROI (return on investment) on your communication efforts. In doing so, you can prove the value communication has on the business – to your manager, management, your customer, or client.
Gabrielle (Gabi) Loring, a managing consultant with Gallagher, will discuss:
☑️ Identifying the business need or opportunity
☑️ Setting meaningful, measurable goals and objectives – how does what you’re doing move the needle for the organization?
☑️ Measuring your communication efforts
☑️ She’ll demonstrate these principles through award-winning case studies and give participants an opportunity to apply what they learned to their own work
The webinar is free IABC Chicago members and $10 for non-members.
Click HERE to register!