IABC/BC: “Iconic Storytelling: A Case Study of Taylor Swift’s Strategic Communication”
March 26 @ 9:00 pm - 10:30 pm
$15 – $20
IABC/BC will host the webinar “Iconic Storytelling: A Case Study of Taylor Swift’s Strategic Communication” on Wednesday, March 26, at 6 p.m. PT / 9 p.m. ET.
Judy Swens, a strategic storyteller, communication architect, and change catalyst, will delve into the art of strategic storytelling through the lens of one of the world’s most iconic communicators — Taylor Swift. This workshop will analyze how Swift’s carefully crafted public persona and masterful use of storytelling have led to her immense success across multiple industries.
Whether you’re in marketing, communications, or simply fascinated by the intersection of culture and strategy, this event offers valuable lessons on how to harness storytelling for influence, brand growth, and emotional connection.
The cost is $15 for IABC members and students and $20 for non-members.
Click HERE to register!