Happy Hour: Tips and Tricks for Research in Communications
October 7 @ 6:00 pm - 7:00 pm
Communications can be enhanced with information gleaned from research. We will be joined by Joy Levin, President, Allium Research and Analytics to dive into a discussion of what tips and tricks are available for us to use. She will address:
- The role of marketing measurement in helping you improve your results and reduce costs;
- How data can empower to you make informed, intelligent and strategic marketing decisions; and
- What mobile marketing technology tools are available to help you can achieve your mission, strategy, and objectives with greater agility.
About Our Speaker: Joy Levin founded Allium Research and Analytics in 1998, and is the sole proprietor and President. She has provided strategic insights and marketing solutions to a highly diverse client portfolio, with companies ranging in size from startup to the Fortune 50. Joy uses the onion as a metaphor for the process of answering marketing questions and issues. When organizations effectively use marketing research and analytics for business discovery, they peel away the layers of customer thought and behavior to achieve actionable insights and gain a competitive advantage. Connect with Joy on LinkedIn or Twitter.