Copywriting: The Scientific Artistry of Storytelling

This IABC/Philadelphia webinar will help participants understand the importance of writing for specific audiences, adhering to proven search engine optimization (SEO) techniques, and creating content for different types of platforms. The goal is to arm participants with techniques, strategies, and tips that will improve their writing generally and their marketing copywriting specifically.

Justin will discuss different types of copywriting, such as blog content, article content, social media content, and more. He will also discuss best practices for writing as they relate to SEO, copy length, grammar, voice, tone, and how to craft audience-centered communications.

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