Communication Strategy: Up Your Game

Strategy is a ubiquitous word in business, but what does it really mean? What does it look like in communications? How can you become more respected as a strategic player?

Learn from Cason Lane, ABC, who will discuss the definition of strategy, what separates strategic thinkers from tactical ones, and some real-world examples of communication strategy in action — from internal communications to marketing to corporate social responsibility.

Register here for IABC/Minnesota’s first professional development event of 2022.