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IABC Atlanta: “Strategic Communications Planning for Business Impact & ROI”
September 24 @ 12:00 pm - 1:00 pm
$10 – $15
Join IABC Atlanta for “Strategic Communications Planning for Business Impact & ROI” on Wednesday, September 24, at 12 p.m. ET.
The chapter will host a virtual panel discussion built for communicators who are ready to connect their work to strategy, outcomes, and ROI — but might be wondering where to start. Whether you’re in-house, agency-side, running a small shop, or supporting comms teams as a vendor, this session is packed with real talk and practical takeaways.
You’ll hear from voices across the spectrum — a corporate comms leader, an agency strategist, and a measurement expert — sharing how they’ve helped teams shift from busy to business-focused.
Discussion Topics:
☑️ What questions to ask when aligning comms to business goals
☑️ How to frame success in ways that resonate with leadership
☑️ Smart, doable ways to start measuring impact (even if it’s not perfect)
The cost is $10 for IABC members and $15 for non-members.
Click HERE to register!