Magic Words: What to Say to Get Your Way

Almost everything we do involves words. From emails and presentations to phone calls and pitch meetings, words are how we persuade, communicate, and connect.

But certain words are more impactful than others.  They’re better at changing minds, engaging listeners, and driving action. What are these magic words, and how can we take advantage of their power?

Magic Words provides an inside look at the new science of language and how you can use it. Attend Magic Words: What to Say to Get Your Way if you want to leverage the power of magic words to:

• Learn the words that persuade clients, captivate audiences, and deepen social connections.
• Ask the right questions, hold attention, speak with confidence, and design presentations, pitches, and other types of content for maximum impact.
• Persuade a customer, motivate a team, or get a whole organization to see things differently.

Presenter Jonah Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst.

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