Harnessing the Power of Generative AI for Communication: Making the Tools Work for You

Communicators have been using artificial intelligence (AI) for years (think: email distribution, data analytics, mobile apps, etc.). Now, new generative AI tools like ChatGPT, Google’s Bard and DALL-E 2 are tackling content creation. Whether you’re already using these tools or just testing the waters, it’s easy to see how AI will transform the way we work. […]

IABC World Conference 2023

As communication professionals, we have remarkable stories to share. Stories of innovation, transformation, inspiration, and challenge. Stories that illuminate the intersection of people and of business, showing courage and true leadership throughout the incredible change. It’s time to share your story - the story that Communication Can Deepen. Communication can deepen connections, skills experiences, understanding and […]

Magic Words: What to Say to Get Your Way

Almost everything we do involves words. From emails and presentations to phone calls and pitch meetings, words are how we persuade, communicate, and connect. But certain words are more impactful than others.  They’re better at changing minds, engaging listeners, and driving action. What are these magic words, and how can we take advantage of their […]


Content Marketing World 2023

Content Marketing World 2023 will be September 26-28 at the Walter E. Washington Convention Center in Washington, DC. Connect with a vibrant marketing community, and get the tools to advance your future!  Now in its 13th year, Content Marketing World is produced by the Content Marketing Institute and brings together marketing leaders, content creators, communications experts, […]

Mid-Atlantic MarCom Summit

IABC DC is a strategic partner of the Mid-Atlantic MarCom Summit on November 2 at Capital One Hall in Tysons, Virginia.  Learn, grow, and connect at the region’s largest marketing, advertising and communications conference! Guests will gain valuable insights and practical knowledge from industry experts. Attendees will also network with senior level professionals, build new connections and expand their professional circle through […]

IABC Philadelphia Hosts “Who Are the People in Your Neighbourhood? A Persona-Based Approach to Employee Engagement”

Join IABC Philadelphia for “Who Are the People in Your Neighbourhood? A Persona-Based Approach to Employee Engagement” on Thursday, December 14, at 12 p.m. ET. This is an online event.  Carla Guest, senior communications manager at Siemens Energy, will discuss:  ✅ The concept of persona-based employee communications and how to apply it in your organization. […]

$5 – $20

IABC Philadelphia Hosts “How to Cut Through the Clutter on Social Media”

Join IABC Philadelphia for “How to Cut Through the Clutter on Social Media” on Thursday, January 18, at 12 p.m. ET. This is an online event.  Arik Hanson, principal of Arik Hanson Social Media, will discuss how to improve your social media writing as you seek to drive more engagement and awareness with your digital marketing […]

$5 – $20

IABC Hosts “Data-Backed Best Practices for Internal Emails”

Join IABC for “Data-Backed Best Practices for Internal Emails” on Thursday, January 25, at 1 p.m. ET. This webinar is FREE.  Melissa Katski-Berry, director of strategic accounts at PoliteMail, will cover key findings of PoliteMail’s 2023 Benchmark Report. Melissa will also present email best practices supported by data science. Session Takeaways: ✅  Discover best practices […]