IABC: “The Art and Science of Persuasion”
Join IABC for “The Art and Science of Persuasion” on Tuesday, May 20, at 10 a.m. CT / 11 a.m. ET. Every message you craft — whether in digital ads, social media, or other external communications — is an opportunity to influence decisions and drive action, sales, and exposure. But what makes messaging truly persuasive? This […]