Crisis Communications Master Class Series: Part 3

About the Master Class Crisis communications and reputation management is never a simple game of checkers. It’s a strategic and sometimes drawn-out game of chess. There are some very basic rules that you must abide by to survive a crisis or major reputational issue. But beyond that, being able to advise and counsel anxious business […]

Harnessing the Power of Generative AI for Communication: Making the Tools Work for You

Communicators have been using artificial intelligence (AI) for years (think: email distribution, data analytics, mobile apps, etc.). Now, new generative AI tools like ChatGPT, Google’s Bard and DALL-E 2 are tackling content creation. Whether you’re already using these tools or just testing the waters, it’s easy to see how AI will transform the way we work. […]

IABC World Conference 2023

As communication professionals, we have remarkable stories to share. Stories of innovation, transformation, inspiration, and challenge. Stories that illuminate the intersection of people and of business, showing courage and true leadership throughout the incredible change. It’s time to share your story - the story that Communication Can Deepen. Communication can deepen connections, skills experiences, understanding and […]

Magic Words: What to Say to Get Your Way

Almost everything we do involves words. From emails and presentations to phone calls and pitch meetings, words are how we persuade, communicate, and connect. But certain words are more impactful than others.  They’re better at changing minds, engaging listeners, and driving action. What are these magic words, and how can we take advantage of their […]


Content Marketing World 2023

Content Marketing World 2023 will be September 26-28 at the Walter E. Washington Convention Center in Washington, DC. Connect with a vibrant marketing community, and get the tools to advance your future!  Now in its 13th year, Content Marketing World is produced by the Content Marketing Institute and brings together marketing leaders, content creators, communications experts, […]

Mid-Atlantic MarCom Summit

IABC DC is a strategic partner of the Mid-Atlantic MarCom Summit on November 2 at Capital One Hall in Tysons, Virginia.  Learn, grow, and connect at the region’s largest marketing, advertising and communications conference! Guests will gain valuable insights and practical knowledge from industry experts. Attendees will also network with senior level professionals, build new connections and expand their professional circle through […]