Crisis Communications Master Class Series: Part 1
2023-04-26 17:00 UTC
About the Master Class
Crisis communications and reputation management is never a simple game of checkers. It’s a strategic and sometimes drawn-out game of chess. There are some very basic rules that you must abide by to survive a crisis or major reputational issue. But beyond that, being able to advise and counsel anxious business leaders during one of the most stressful times in their lives requires strategic nous, agility, the right temperament, and creative flair.
This three-part webinar series has been commissioned by IABC Global Learning and is designed for communications professionals wanting to increase their knowledge, skills, and understanding of crisis communications and reputation management.
Each module of the three-part series is designed to build on the foundations of the last, building not only a broad understanding of the skills, techniques, processes, and best practices in crisis communications leadership and support, but also building a deeper strategic toolkit from which to draw when called up to support crisis or major issue.
It is grounded in contemporary crisis communications practice and embeds digital technology and communications considerations.
Part 1:
Know the rules:
Crisis communications follow a few simple but indisputable rules. These rules are the foundation for mastery of crisis communications and provide a baseline for surviving a major issue or crisis.
The learning outcomes of this masterclass are as follows:

Understanding of the rules of crisis communications
Identify reputational risks and know the different types of crises and issues
Ability to confidently establish facts, set up a crisis project team, produce wave 1 communications materials
Competency in basic crisis communications materials
Ability to be called upon to support a crisis management team

Pricing:

IABC Members: $375
Non-members: $525

The C-Suite's MVP: A Strategic Communication Short Course
2023-04-27 12:00 - 13:00 UTC
Join us for this event featuring Bill Wohl, Adjunct Instructor at University of Delaware and EVP of Corporate Communications at Hotwire. This virtual event is presented by IABC DC Metro in partnership with the University of Delaware’s M.A. in Strategic Communication. Learn more about the program by clicking here.
Recording Disclaimer: This event will be recorded. By registering for this event, you are consenting to be photographed or filmed for use in University of Delaware marketing materials.

Crisis Communications Master Class Series: Part 2
2023-05-03 17:00 - 18:00 UTC
About the Master Class
Crisis communications and reputation management is never a simple game of checkers. It’s a strategic and sometimes drawn-out game of chess. There are some very basic rules that you must abide by to survive a crisis or major reputational issue. But beyond that, being able to advise and counsel anxious business leaders during one of the most stressful times in their lives requires strategic nous, agility, the right temperament, and creative flair.
This three-part webinar series has been commissioned by IABC Global Learning and is designed for communications professionals wanting to increase their knowledge, skills, and understanding of crisis communications and reputation management.
Each module of the three-part series is designed to build on the foundations of the last, building not only a broad understanding of the skills, techniques, processes, and best practices in crisis communications leadership and support, but also building a deeper strategic toolkit from which to draw when called up to support crisis or major issue.
It is grounded in contemporary crisis communications practice and embeds digital technology and communications considerations.
Part 2: May 3, 4-5 p.m. CT
Understand the board set-up:
Managing yourself and others is critical to getting the desired outcome. This means navigating different personality types and anticipating how others are reacting and responding to a crisis.
The learning outcomes of this masterclass are as follows:

Greater self-awareness of own stress indicators and triggers in a crisis
Ability to utilize tools to manage stress in self and others
Competently lead crisis communications response
Ability to navigate complex stakeholder environments

Series Pricing:

IABC Members: $375
Non-members: $525

Crisis Communications Master Class Series: Part 3
2023-05-10 17:00 - 18:00 UTC
About the Master Class
Crisis communications and reputation management is never a simple game of checkers. It’s a strategic and sometimes drawn-out game of chess. There are some very basic rules that you must abide by to survive a crisis or major reputational issue. But beyond that, being able to advise and counsel anxious business leaders during one of the most stressful times in their lives requires strategic nous, agility, the right temperament, and creative flair.
This three-part webinar series has been commissioned by IABC Global Learning and is designed for communications professionals wanting to increase their knowledge, skills, and understanding of crisis communications and reputation management.
Each module of the three-part series is designed to build on the foundations of the last, building not only a broad understanding of the skills, techniques, processes, and best practices in crisis communications leadership and support, but also building a deeper strategic toolkit from which to draw when called up to support crisis or major issue.
It is grounded in contemporary crisis communications practice and embeds digital technology and communications considerations.
Part 3: May 10, 4-5 p.m. CT

Mastering chess moves:
How to think strategically and creatively, when to speed up or slow down, when to ‘break’ your own news, manage online outrage, draw on trusted allies, and know when to do absolutely nothing.
The learning outcomes of this masterclass are as follows:

Ability to lead a crisis communications response
Detailed understanding of the nuances and intricacies of crisis communications
Confidently provide senior-level strategic counsel to senior internal stakeholders
Navigate digital reputation management
Develop and implement long-term recovery campaigns

Series Pricing:

IABC Members: $375
Non-members: $525

Part 2 of Leadership Series: "Leading through Vision"
2023-05-17 12:00 - 13:00 UTC
Join IABC DC Metro as we host Alyssa Cox of Blue Swift Consulting for “Leading through Vision,” the second of her two-part discussion on leadership.
Most of our organizations have a vision or a mission. It’s memorialized on websites and email signatures and wall decor all over the office. But can you articulate how your function, team, or individual role contribute to that vision? Can the people you lead? If you want to empower your team to make good decisions, they need to have the strategic context necessary to make those decisions. They need to be able to talk about how the work they do every day contributes to the mission or vision. In this workshop, we’ll do the work of drilling into your organization’s vision to define how your team contributes to realizing that vision, and how to leverage that understanding to level up your leadership and empower your teams.
Alyssa Cox is the founder of Blue Swift Consulting, host of The Change Artist podcast, and a respected organizational effectiveness strategist with 14 years of experience helping clients make the leap from subject matter expert to strategic leader.
LinkedIn: https://www.linkedin.com/in/alyssa-cox-8b74932/
Website: www.blueswiftconsulting.com

IABC DC Metro Happy Hour at Fire Works Pizza
2023-05-24 18:00 - 20:00 UTC
Join IABC DC Metro for a happy hour on Wednesday, May 24 at 6 p.m. at Fire Works Pizza in Arlington, Virginia. Come network with communications professionals from the National Capital Region!
Fire Works is a pizzeria and bar, serving wood fired pizzas, a full menu with great options, craft beer, wines, and innovative cocktails in the Courthouse neighborhood of Arlington. We’ll have space reserved on the patio, and free drinks and appetizers will be available until we reach our limit.
Fire Works is located near the Court House Metro Station, just minutes from Washington. Parking is available at County Courthouse – Underground Parking at 2100 Clarendon Blvd.; the structure is located below Fire Works Pizza.
Fire Works Pizza
2350 Clarendon Blvd
Arlington, VA 22201
fireworkspizza.com/arlington

Harnessing the Power of Generative AI for Communication: Making the Tools Work for You
2023-06-01 13:00 - 14:00 UTC
Communicators have been using artificial intelligence (AI) for years (think: email distribution, data analytics, mobile apps, etc.). Now, new generative AI tools like ChatGPT, Google’s Bard and DALL-E 2 are tackling content creation. Whether you’re already using these tools or just testing the waters, it’s easy to see how AI will transform the way we work. So how do you stand out in your role as a communicator? Join leading communications experts from Davis & Company as we discuss:
• Your role as a strategic advisor and how to leverage AI in your work
• Best practices for using generative AI to enhance tactical tasks like content creation
• Risks/ethical concerns of generative AI and how to manage them
LEARN MORE AND REGISTER

IABC World Conference 2023
2023-06-04 08:00 - 2023-06-07 17:00 UTC
As communication professionals, we have remarkable stories to share. Stories of innovation, transformation, inspiration, and challenge. Stories that illuminate the intersection of people and of business, showing courage and true leadership throughout the incredible change. It’s time to share your story – the story that Communication Can Deepen.
Communication can deepen connections, skills experiences, understanding and much more. Mark your calendars to join us in Toronto 4 – 7 June, 2023!

Magic Words: What to Say to Get Your Way
2023-06-15 12:00 - 13:00 UTC
Almost everything we do involves words. From emails and presentations to phone calls and pitch meetings, words are how we persuade, communicate, and connect.
But certain words are more impactful than others. They’re better at changing minds, engaging listeners, and driving action. What are these magic words, and how can we take advantage of their power?
Magic Words provides an inside look at the new science of language and how you can use it. Attend Magic Words: What to Say to Get Your Way if you want to leverage the power of magic words to:

Learn the words that persuade clients, captivate audiences, and deepen social connections.
Ask the right questions, hold attention, speak with confidence, and design presentations, pitches, and other types of content for maximum impact.
Persuade a customer, motivate a team, or get a whole organization to see things differently.

Presenter Jonah Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst.
Register

Career Coaching Series, Part 1: Job Market Overview
2023-06-21 12:00 - 13:00 UTC
Join IABC DC Metro for the first of its two-part career coaching series, “Job Market Overview,” on Wednesday, June 21 at 12 p.m. ET.
Melanie Mitchell Wexler will lead the discussion. She’ll provide a general overview of the job market, including the pressures recruiters face and how they seek to fill jobs. Melanie will also provide tips for making yourself more attractive to employers.
The second portion of the series, “Ask the Career Coach,” will be on Wednesday, July 26 at 12 p.m. ET. Guests will have the opportunity to ask Melanie their job search questions. Click here for details.

ABOUT MELANIE:
Melanie Mitchell Wexler is a career coach, job search expert, and LinkedIn strategist. She brings more than 20 years of experience as a recruiter, having worked with professionals at all levels throughout the U.S. Melanie pivoted into career coaching in 2017. She brings an innate knowledge of the job market to her clients as they navigate the search process. She works with mid-level career professionals to C-level executives from a range of industries. For more information about Melanie and the services she offers, please visit her website: findsucceedachieve.com

IABC DC Happy Hour at Wunder Garten
2023-07-19 18:00 - 20:00 UTC | Wunder Garten, 1101 First St. NE, Washington, DC, 20002, United States
IABC DC Metro’s next happy hour will be on Wednesday, July 19, from 6-8 p.m. ET at Wunder Garten at 1101 First St. NE in Washington, DC. The venue is in the city’s NoMa neighborhood.
Complimentary drinks and appetizers will be available until we reach our limit, and we’ll have space reserved in two of the locale’s cabanas.

Career Coaching Series, Part 2: Ask the Career Coach
2023-07-26 12:00 - 13:00 (America/New_York)
Join IABC DC Metro for “Ask the Career Coach,” the second of its two-part career coaching series on Wednesday, July 26 at 12 p.m. ET.
Melanie Mitchell Wexler, a career coach, job search expert, and LinkedIn strategist, will lead the discussion. The gathering will be an open format where guests can ask Melanie employment-related questions.

ABOUT MELANIE:
Melanie Mitchell Wexler is a career coach, job search expert, and LinkedIn strategist. She brings more than 20 years of experience as a recruiter, having worked with professionals at all levels throughout the U.S. Melanie pivoted into career coaching in 2017. She brings an innate knowledge of the job market to her clients as they navigate the search process. She works with mid-level career professionals to C-level executives from a range of industries. For more information about Melanie and the services she offers, please visit her website: findsucceedachieve.com

IABC DC Metro Presents "5% Zone: The Mindset To Be More Visible"
2023-09-07 12:00 - 13:00 UTC
Join IABC DC Metro for “5% Zone: The Mindset To Be More Visible” on Thursday, September 7 at 12 p.m. ET. Stephen Krempl, an international keynote speaker, facilitator, best-selling author, and corporate communications coach, will lead the discussion.
Overview: We’ve all heard of the “80/20”rule, but you do you know about the “95/5” rule as far as communicating with senior management? “5% Zone: The Mindset To Be More Visible” will provide insights into the mindset and behaviors needed to impress, stand out, and be more visible to executive leaders. Knowing this will increase your probability of making it to the next level within your organization. Remember: ”If you are not visible, you are invisible!”
Cost:
IABC Members: FREE
Nonmembers: $10
About Stephen: Stephen Krempl is an international keynote speaker, facilitator, best-selling author, and corporate communications coach based in Nashville. Krempl has worked at Fortune 200 companies, including Starbucks Coffee Company, Yum! Brands, PepsiCo Restaurants International, and Motorola. Stephen has also authored five books, including his latest work, Positively Negative: How to Turn Negative Messages Into Positive Ones. For more information, go to: stephenkrempl.com.

Content Marketing World 2023
2023-09-26 07:30 - 2023-09-28 21:00 UTC
Content Marketing World 2023 will be September 26-28 at the Walter E. Washington Convention Center in Washington, DC. Connect with a vibrant marketing community, and get the tools to advance your future!
Now in its 13th year, Content Marketing World is produced by the Content Marketing Institute and brings together marketing leaders, content creators, communications experts, agencies, and creative professionals from around the world. It’ll be three days packed with new ideas and inspiration.
BONUS: Save an extra $100 off your registration with the code IABCDC.
To learn more about the event, go to: contentmarketingworld.com

Mid-Atlantic MarCom Summit
2023-11-02
IABC DC is a strategic partner of the Mid-Atlantic MarCom Summit on November 2 at Capital One Hall in Tysons, Virginia. Learn, grow, and connect at the region’s largest marketing, advertising and communications conference!
Guests will gain valuable insights and practical knowledge from industry experts. Attendees will also network with senior level professionals, build new connections and expand their professional circle through various breaks and networking sessions. More than 500 people are expected this year.
Those affiliated with IABC DC are eligible for a 15% discount; use the code “IABC” at the time of registration. To learn more about the summit and to purchase tickets, go to: marcomsummit.co.

IABC Philadelphia Hosts “Who Are the People in Your Neighbourhood? A Persona-Based Approach to Employee Engagement”
2023-12-14 12:00 - 13:00 UTC
Join IABC Philadelphia for “Who Are the People in Your Neighbourhood? A Persona-Based Approach to Employee Engagement” on Thursday, December 14, at 12 p.m. ET. This is an online event.
Carla Guest, senior communications manager at Siemens Energy, will discuss:
✅ The concept of persona-based employee communications and how to apply it in your organization.
✅ How to use persona-based communication within your organization with actionable steps to initiate persona development.
✅ How to advocate for persona-based communication with senior leaders and business partners with concrete examples.
The session will include a Q&A for attendees to ask questions and learn from each other.
The cost is $20 for guests, $10 for chapter members, and $5 for students.

IABC Philadelphia Hosts “How to Cut Through the Clutter on Social Media”
2024-01-18 12:00 - 13:00 UTC
Join IABC Philadelphia for “How to Cut Through the Clutter on Social Media” on Thursday, January 18, at 12 p.m. ET. This is an online event.
Arik Hanson, principal of Arik Hanson Social Media, will discuss how to improve your social media writing as you seek to drive more engagement and awareness with your digital marketing strategies while simplifying your processes.
The cost is $20 for guests, $10 for chapter members, and $5 for students.

IABC Hosts “Data-Backed Best Practices for Internal Emails”
2024-01-25 13:00 - 14:00 UTC
Join IABC for “Data-Backed Best Practices for Internal Emails” on Thursday, January 25, at 1 p.m. ET. This webinar is FREE.
Melissa Katski-Berry, director of strategic accounts at PoliteMail, will cover key findings of PoliteMail’s 2023 Benchmark Report. Melissa will also present email best practices supported by data science.
Session Takeaways:
✅ Discover best practices for sending emails based on the 2023 Internal Communication Benchmark Report.
✅ Learn what the top-rated communicators are doing and how you can apply their strategies to your own communication plan.
✅ Get insights to improve messaging decisions and timing. Learn how to get employees to click your links and take action.
Click HERE to register!

IABC DC Metro Happy Hour
2024-01-25 18:00 - 20:30 UTC | Seventh State Restaurant & Lounge, 7707 Woodmont Ave, Bethesda, MD, 20814, United States
IABC DC Metro will host a happy hour at Seventh State Restaurant & Lounge in Bethesda on Thursday, January 25, from 6-8:30 p.m. ET.
Welcome to 2024! Get ready to ring in the new year by meeting up for drinks and snacks. This is the perfect opportunity to meet up with old friends or make some new ones.
And we have something special planned! From 6:30 – 8:30 p.m., a certified lipsologist will provide guests with lip print readings.
The event is FREE, but we do ask that you sign up so we know how many to expect.
See you there!

IABC Hosts "The Ins and Outs of Intranets and Internal Communications in 2024"
2024-01-30 13:00 - 14:00 UTC
Join IABC for “The Ins and Outs of Intranets and Internal Communications in 2024” on Tuesday, January 30, at 1 p.m. ET.
Sean Winter, SVP of Strategy and Customer Experience at LumApps, and Mary Kaplan, Product Marketing Manager at LumApps, will share insights, practical tips, and real-world examples to empower your organization with a state-of-the-art intranet and internal communication strategy.
Key Topics:
✅ The Evolution of Intranets: Explore the journey from traditional intranets to the Next-Gen Intranet and understand the driving forces behind this transformation.
✅ Empowering Employee Growth: Learn how these innovative platforms are not just tools for communication, but serve as powerful vehicles for continuous learning, skill development, and career advancement.
✅ Personalized Comms are Everything: Understand the role of personalization in enhancing communications and engagement, and what employees are asking for.
Click HERE to register for this FREE webinar!

IABC Philadelphia Hosts “The State of Ethics in PR”
2024-02-07 12:00 - 13:00 UTC
Join IABC Philadelphia for “The State of Ethics in PR” on Wednesday, February 7, at 12 p.m. ET. This is an online event.
Gregg Feistman, assistant chair for public relations and associate professor of practice at Temple University, will join IABC Philly president Rick Alcantara for a robust discussion on the current state of ethics in public relations. Gregg and Rick will dive into issues such as artificial intelligence, DEI, disinformation, and media credibility.
The cost is $20 for guests, $10 for chapter members, and $5 for students.
Click HERE to register!

GWU Hosts “Chief Influencer LIVE” with Johnny C. Taylor, Jr.
2024-02-07 17:30 - 19:00 UTC | Alexandria Education Center, 413 John Carlyle Street, Suite 250, Alexandria, VA, 22314, United States
Join George Washington University for “Chief Influencer LIVE” with President & CEO of SHRM Johnny C. Taylor, Jr. on Wednesday, February 7, from 5:30 – 7 p.m. ET. The event will be at the university’s Alexandria Education Center at 413 John Carlyle Street, Suite 250, Room 204, in Alexandria, Virginia.
Johnny C. Taylor, Jr. is an innovator on LinkedIn and a leading voice on and offline. He and host Anthony Shop will discuss what inspires, engages, and connects with audiences.
There’s NO COST to attend!
To register, click HERE.
——————
Chief Influencer is a groundbreaking initiative brought to you by Social Driver and The Communications Board, in partnership with The George Washington University – College of Professional Studies. This initiative recognizes individuals — “Chief Influencers” — for their unique ability to connect with others, motivating those both inside of their organizations and beyond and creating a lasting impact.

IABC Hosts “2024's Hot Trends in Internal Comms and EX”
2024-02-14 13:00 - 14:00 UTC
Join IABC for “2024’s Hot Trends in Internal Comms and EX” on Wednesday, February 14, at 12 p.m. ET.

Internal communications veteran Carolyn Clark, Simpplr’s vice president of Corporate Marketing & Internal Communications, will help you plan for success in 2024 — while considering the latest trends.
Three Session Takeaways:
✅ Discover key insights into internal comms and employee experience 2024 trends.
✅ Gain actionable tips to incorporate the trends seamlessly into your daily practices.
✅ Understand where to focus your energy for maximum positive impact.
Click HERE to register for this FREE webinar!

IABC Hosts “AI for Heads of Communications: What You Need to Know”
2024-02-15 12:30 - 13:30 UTC
Join IABC for “AI for Heads of Communications: What You Need to Know” on Thursday, February 15, at 12:30 p.m. ET.
Alex Sévigny, a professor of communications management at McMaster University, will demystify artificial intelligence (AI) and demonstrate how AI is a generational opportunity for communication.
This is a FREE online event! Click HERE to register!
—————————
Photo: Tara Winstead at Pexels.com

IABC Philadelphia Hosts “How to Make ChatGPT Work for You: Lessons Learned at the Mayo Clinic”
2024-02-19 12:00 - 13:00 UTC
Join IABC Philadelphia for “How to Make ChatGPT Work for You: Lessons Learned at the Mayo Clinic” on Monday, February 19, at 12 p.m. ET. Matt Russell, a senior director in the Mayo Clinic Communications Department, will lead an online discussion.
Guests will learn how the Mayo Clinic Communications Department fosters a culture of daily generative AI use across diverse applications. Participants will also learn how to develop practical use cases to simplify and elevate their work while elevating their role as a strategic advisor.
The cost is $20 for guests, $10 for chapter members, and $5 for students.
Click HERE to sign up!

IABC NY Tristate Hosts “Differing Organizational Viewpoints on DEI”
2024-02-22 12:00 - 13:00 UTC
Join IABC NY Tristate for “Differing Organizational Viewpoints on DEI” on Thursday, February 22, at 12 p.m. ET. This is a FREE webinar.
Kirsten Major, director of internal communications at Conair LLC, will lead the conversation. She’ll discuss the challenges of Diversity, Equity and Inclusion (DEI) in a workplace, strategies to navigate diverse perspectives, and how to foster an inclusive environment.
Click HERE to sign up!

IABC Chicago Hosts “How to Improve Relationships at Work Through Better Communication with Jenni Field”
2024-02-27 13:00 - 14:00 UTC
Join IABC Chicago for “How to Improve Relationships at Work Through Better Communication with Jenni Field” on Tuesday, February 27, at 12 p.m. CT / 1:00 p.m. ET.
Jenni Field, founder and director of Redefining Communications, will share her research on the eight traits that make someone credible. This session will be one of the first times her findings have been shared.
The cost is $10. This webinar is open to both IABC members and nonmembers.
Click HERE to sign up!

IABC Saskatoon Hosts “DEI as Outcomes: The Role of the Communicator”
2024-02-27 13:00 - 14:00 UTC
Join IABC Saskatoon for the webinar “DEI as Outcomes: The Role of the Communicator” on Tuesday, February 27, at 1 p.m. ET.
Join DEI expert Kim Clark for a webinar panel on the role and responsibility of communicators in diversity, equity, and inclusion efforts. Local communicators Elizabeth Duret and Kayode Iyalla will join Kim to discuss their DEI experiences and strategies.
Cost:
◾IABC members: CA$27.96
◾ Non-IABC members: CA$33.28
◾ Student: CA$22.63
Click HERE to sign up!

Simpplr Hosts “Internal Communications Virtual Summit 2024”
2024-02-28 - 2024-02-29
Join Simpplr for the “Internal Communications Virtual Summit 2024” on February 28-29. There will be three sessions each day from 12-2:15 p.m. ET.
Carolyn Clark, Simpplr’s VP of Corporate Marketing and Internal Communications, will lead several programs. This includes:
✅ “Shaping Tomorrow: Insights from Simpplr’s 2023-2024 State of Internal Communications Report“
✅ “Leading the Charge in Internal Communications: Insights from Employee Experience Pioneers”
✅ “Intranet Excellence Awards: Celebrating the Intranet Superstars: Best of Simpplr 2024”
Sign up by clicking HERE! The conference is FREE!

IABC Edmonton Hosts “Work Smarter with AI”
2024-02-28 15:30 - 17:00 UTC
Join IABC Edmonton for “Work Smarter with AI” on Wednesday, February 28, at 1:30 p.m. MT/3:30 p.m. ET. This is an online event.
Rebecca Bultsma, AI expert and accredited communications professional, will dive into the world of AI and share insights so you can integrate generative AI into your work.
Cost:
◾ IABC Members – Edmonton chapter: CA$17.31
◾ IABC Members – non-Edmonton chapter: CA$22.63
◾ Students: CA$11.98
◾ Non-IABC members: CA$33.28
Click HERE to sign up!
