IABC DC Metro

Building Your Strategic Network on LinkedIn: The Three Steps You Need To Know
2022-02-15 13:00 - 14:00 UTC
Kristen Dyck will walk you through the steps to building a strategic network and share lots of tips and tricks along the way. No more confusion, no more wasted time and energy trying to figure out the platform. This is actionable information you can use immediately. You’re going to leave feeling confident and knowing a LOT more about LinkedIn.
The three key takeaways for this webinar include:
Learn how to build your network strategically so that opportunities come to you on LinkedIn.
Learn how to decide who you should/should not accept connection requests from.
Learn what to do when new people join your network so that you stay top-of-mind.
Register

Commnet - Trends in Digital Communications
2022-02-09 19:00 - 20:00 UTC
Come join your fellow IABC members and guests for IABC Dallas’s new social networking event series! For each event, we’ll have an open discussion on ideas and perspectives on key topics.
For our first event, we’ll kick off a discussion around trends in digital communications. Get ready for networking, games and door prizes!
And are you looking for a new work opportunity, or hoping to hire for your team? We’ll set aside some time to share that, too.
Can’t wait to see you there!
Register

The Tower Club Presents: A Black History Reception and Networking
2022-02-09 18:00 - 20:30 UTC
Connect with leaders at the top of their industry, CEOs, business owners and entrepreneurs who value making meaningful connections and building a quality network.
1 drink ticket/ CASH BAR/ Lite Bites
Tower Club Members register through Membership Portal
Registration Required.
Location: Tower Club, 8000 Tower Crescent Dr. Suite 1700, Vienna, VA 22182
For More Information : Call (703)761-4250 / RSVP@towertysons.com
Nichole Foster – Nichole.Foster@clubcorp.com

AfropolitanDC - The Black Heritage Experience
2022-02-04 18:00 - 23:00 UTC
AfropolitanDC is back with “The Black Heritage Experience” – Join us for an amazing night of connections and culture over cocktails at the 2022 premiere of DMV’s largest cultural mixer for over 500 professionals and to kick-off the Black History Month celebrations.

The event typically features exciting black history networking games, African and Caribbean cultural experessions inlcuding artist performances, fashion shows, top AfroCaribben DJs, dance performances, retail & food vendors to spice up the experience with authentic and delicious Afrocaribean bites.
The event also acknowledges and celebrates all African and Caribbean countries with independence in the respective months .
Admission:
You must RSVP by EOD on Thursday Feb 3 for complimentary admission
Free before 6:30pm with RSVP | $20 regular admission | $10 Advance Online Tickets
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Woke Marketing & Communications: Use Your Brand for Social Change
2022-02-02 18:00 - 19:30 UTC
Is a brand or company being truly authentic to its core values? All. The. Time. Not just for one month of the year and not just in their marketing. They demonstrate it with their supply chain. They demonstrate it with their hiring practices. They demonstrate it with their internal culture. They ALWAYS demonstrate it! This is called Woke Marketing.
In this virtual event with Jefferson Darrell, Founder & CEO of Breakfast Culture, sought out Diversity and Inclusion educator, and accomplished marketing professional, you will learn how to demonstrate your inclusive brand through every section of your organization and learn about Woke Marketing & Communications’ “3 Bees.” Utilizing examples from popular culture and case studies focused on Women, Racialized, Indigenous, Peoples with Disabilities, LGBTQ+, and more.
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Operating in Your 2022 New Normal: Shaping and Influencing Culture in a Remote Work Environment
2022-01-25 13:00 - 14:00 UTC
How have remote and hybrid work environments affected your organization over the past two years? During this webinar presented by Leslie Krohn, you’ll discover ways to positively influence culture in the evolving workplace as you execute on clear and measurable communication objectives. This is an IABC Heritage Region event.
Register

Late Deadline of Entries (with Surcharge)
2022-01-23
To is the Deadline for Late Entries (with Surcharge) for the 2022 Gold Quill Awards

Communication Strategy: Up Your Game
2022-01-19 13:00 - 14:00 UTC
Strategy is a ubiquitous word in business, but what does it really mean? What does it look like in communications? How can you become more respected as a strategic player?
Learn from Cason Lane, ABC, who will discuss the definition of strategy, what separates strategic thinkers from tactical ones, and some real-world examples of communication strategy in action — from internal communications to marketing to corporate social responsibility.
Register here for IABC/Minnesota’s first professional development event of 2022.

Diversity Equity & Inclusion – Panel Discussion
2022-01-18 14:00 - 15:00 UTC
Join IABC Phoenix for an engaging panel discussion on how communications professionals can proactively develop and support LGBTQ-inclusive DE&I initiatives and goals.
Register

The Great Resignation: How Purpose-Driven Companies Defy It
2022-01-18 12:30 - 13:30 UTC
Over the past year we’ve seen a wave of resignations throughout the U.S. This has put a toll on many companies and teams. But, not all companies have to give in to the Great Resignation. Studies show that the more purposeful a company is, the more they deem others around them irrelevant. Purposeful companies value all who contribute, but your communications MUST be clear. You can’t fake this one.
Register here for this IABC/Dallas event.

Annual Dr. Martin Luther King Jr. Commemoration
2022-01-17 11:00 - 13:30 UTC
The public is invited to these free events. Registration is requested but not required.
11 AM: Marchers will meet at the Tinner Hill Civil Rights Monument located at South Washington St. (Lee Hwy) and Tinner Hill Road. Sign making and family activities will take place. Those not vaccinated must wear masks and social distancing is required. Public parking available at 455 South Maple Ave., Falls Church, VA 22046.
12 Noon: The March proceeds from the monument, down South Washington St. (Lee Hwy) to The Falls Church Episcopal. There will be signs along South Washington St. to honor the African Americans whose land was taken by eminent domain in 1922 to build a road to honor the Confederate General (Robert E. Lee) who fought to keep their ancestors enslaved.
Attendees will gather outside on the church grounds at 115 East Fairfax St., Falls Church, VA 22046. There will be limited seating for those who cannot stand.
Parking is available in the church parking lot, entrance on East Broad St. (Rt. 7), street parking on East Fairfax St. & Douglass Ave., and the public lot at the George Mason Square.
1:00 PM: The Commemorative Program speaker will be U.S. Representative Don Beyer.
NOTE: Per Virginia COVID protocol, those not vaccinated must wear masks and maintain six feet of physical distance. Anyone entering the church MUST wear a mask.
This event is sponsored by the Tinner Hill Heritage Foundation (THHF), the Social Justice Committee of Falls Church and Vicinity, an initiative of THHF, and the City of Falls Church.
Thank you to our supporters: The Falls Church Episcopal, Falls Church Bahá’i Community, local businesses, churches and faith communities, community groups, neighbors and our friends at Homestretch, Inc.
Register
Information: www.tinnerhill.org

Gold Quill Award Deadline of Entries
2022-01-16
Today is the deadline of entries for the 2022 Gold Quill Award

The Seven Deadly Sins of Employee Communications
2022-01-13 13:00 - 14:00 UTC
Everybody makes mistakes. And employee communicators are no different. But people keep making the SAME mistakes. Over and over again. This event will offer real-life solutions on how to avoid them, including case studies, best practices, and examples from your colleagues around the world.
Register for this webinar from Crescenzo Communications.

Copywriting: The Scientific Artistry of Storytelling
2022-01-13 13:00 - 14:00 UTC
This IABC/Philadelphia webinar will help participants understand the importance of writing for specific audiences, adhering to proven search engine optimization (SEO) techniques, and creating content for different types of platforms. The goal is to arm participants with techniques, strategies, and tips that will improve their writing generally and their marketing copywriting specifically.
Justin will discuss different types of copywriting, such as blog content, article content, social media content, and more. He will also discuss best practices for writing as they relate to SEO, copy length, grammar, voice, tone, and how to craft audience-centered communications.
Register

Gold Quill Award Early Bird Rate Deadline
2022-01-09
Today is the early bird deadline for 2022 Gold Quill Submission

Survey Results: Businesses Value the Role of PR and Communications More than Ever
2021-12-16 12:00 - 13:00 (America/Chicago)
Organizations value communications more than ever according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week, an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. The fourth annual survey polled 300 communications professionals and found in the wake of a tumultuous year, 80 percent “agree” or “strongly agree” organizations place a greater value on communications. It’s a golden opportunity for our profession and this webinar will review the data and make practical recommendations for seizing the moment.
The three key takeaways for this webinar include:

Capitalizing on value. In the wake of a tumultuous year, 80% “agree” or “strongly agree” organizations place a greater value on communications. When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. We’ll walk through the data and discuss what PR and comms can do to build on this success.
Too many priorities. The top three challenges facing communications and PR professionals are 1) “too many priorities” (40%), “cutting through the noise” (37%), and working with “leaders that don’t understand communications” (36%). We’ll walk through the data and suggest ways for managing priorities and educating executives.
The media relations struggle. Some 60% of respondents say media relations is harder or much harder compared to last year. It’s not getting any easier, so we’ll walk through the data and make practical suggestions as to cut through the clutter.

Date: Thursday, December 16, 2021
Time: 12-1 pm CST**
Register

How to Spot the Most Common Crisis Management Traps and Successfully Navigate Through Them
2021-12-09 13:00 - 14:00 (America/Chicago)
COVID-19 has reinforced the criticality of getting communication right in a crisis, yet many organizations continue to make the same predictable mistakes in their crisis response. As a consequence, reputations, organizations and their stakeholders are unnecessarily harmed.
As the guardians of organizational reputation, communicators must play a critical role in ensuring their organizations avoid these crisis management traps.
With 25 years’ experience working with organizations in crisis, Jonathan Hemus knows the most common crisis management traps and their potentially disastrous consequences. This session will reveal his ten golden rules to avoid these catastrophic pitfalls and ensure a purposeful and surefooted crisis response.
Through Jonathan’s insights from the frontline and participation in a scenario-based exercise, attendees will learn how to deploy practical, powerful tools, provide sound counsel to leaders confronting a crisis and reduce the impact on both the organization and its stakeholders.
The three key takeaways for this webinar include:

The ability to recognize and avoid the ten most common crisis management traps
An understanding of techniques such as ‘strategic intent’ and ‘main effort’ to ensure a purposeful crisis management response
A fresh perspective on how to support their leadership team or clients to avoid the unnecessary damage caused by a mishandled crisis

Date: Thursday December 9, 2021
Time: 1-2pm CST**
Register

Lunch & Learn: Celebrating you with a side of learning
2021-12-09 12:00 - 13:00 UTC
Once 2020 was over, we thought we’d be done. We thought we’d be able to go back to normal, but 2021 was another year of ups and downs. But here’s the thing: We made it and we appreciate you! So, let’s lunch and celebrate.
Chance to Win a Gift Card
Those who attend will be entered to win one of three $25 Amazon gift cards. It’s our gift to you for being you and for joining us in 2021.
Conversation on Podcasts
Additionally, as we wrap up the year and begin to prepare for 2022, let’s discuss something we haven’t this year: podcasts.
To do that, we’ll welcome Keep the Flame Alive host and executive producer Jill Jaracz, and her co-host and co-producer Alison Brown to share how they took a passion for the Olympics from dinner table conversation to global podcast.
Learn more about Keep the Flame Alive: The Podcast for Fans of the Olympics & Paralympics at https://flamealivepod.com/
Bring your smile, lunch and questions, and join us for our year-end celebration and podcast conversation.
Register on EventBrite

There's a New Essential Skill: Doing Your Job on Camera
2021-12-02 12:00 - 13:00 UTC
Less than two years ago, the only professional people regularly on camera were actors, news anchors, reporters and politicians. Today almost all of us are doing our jobs on camera. “Video off” is not a solution; all that does is put a hard cap on your effectiveness.
Being able to do your job on camera is the new essential skill. From first impressions to lasting impressions, whether you’re selling, leading, preaching, teaching, training or interviewing, you now must do it on camera. You have to get results through a camera.
When your job is to get results, there are only three options: inspire, convince and/or persuade. In this session from IABC Philadelphia, you’ll learn how to do all three. We’ll cover immediately implementable tips, as well as provide guidance on developing necessary skills. Yep, skill matters. And lack of skill is costly.
AGENDA

Gain immediately implementable insights for making positive first and lasting impressions
Learn how to be inspiring, convincing and persuasive with integrity and sincerity.
Storytelling is more than a buzzword. Your true and relevant stories, if told compellingly and concisely, are powerful.
“Zoom fatigue” is a real thing; never be the cause of it

Date: Thursday, December 2
Time: 12-1pm
Register

A 5-Step Strategy From Stress to Success
2021-12-02 12:00 - 13:00 (America/New_York)
New Changes and Challenges have made our Health, Wealth, and Happiness Top of Mind, Now More Than Ever, But:

Work: 77% of all professionals suffering burnout with significant impact to quality of their work and their lives.
Couples: Study finds a 34% rise in divorce filings in summer 2020 compared with summer 2019.
Parently: 70% of parents current family responsibilities are a significant source of stress in their lives.
Organizations: Workplace stress is estimated to cost business ~ $500 billion/year.

It. Does. Not. Have. To. Be. Like. This. Enter a new 5-step strategy for work and life to help us turn this around.
In a lively one hour webinar, with power point presentation, Interactive Q/A, and real time instruction and practice of the powerful mindset reset tool that can be used by anyone, anywhere, anytime—you will learn what it takes to get from stress to success in your own work and life.
This Session’s Takeaways include:

ONE Powerful 30-Second Mind Tool That Works for Every Aspect of Work and Life.
A Proven 5-Step Strategy to Set the Right Course and Keep Things on Track.
How to Enjoy and Maintain High Performance Without Burning out!

IABC World Conference: Call for Speakers Deadline
2021-11-30
IABC is back in person and we have remarkable stories to share. Stories of innovation, transformation, inspiration, and challenge. Stories that illuminate the intersection of people and of business, showing courage and true leadership throughout the incredible change.
We’re looking for executives, business communication leads, academics, consultants, and agents of change who embody this spirit of connection, inclusion, leadership, courage, and integrity and who have stories that showcase the true power of communication. With IABC’s World Conference 2022, we’re doing things differently so c’mon, let’s make a brand new start of it together. This year’s World Conference will gather again in-person 26-29 June 2022 in New York City, NY!
Submit your application to speak today at the World Conference 2022 and show us how Communication Can.
Applications will be accepted through 11:59 p.m. CT on 30 November 2021.

Conquer Your Stress: Go From Worrier to Warrior
2021-11-17 12:00 - 13:00 (America/New_York)
It is imperative that we recognize that stress is not the problem – it’s our reaction to our stress and we can learn to control it. Acquire cutting edge self-care techniques – affirmations, visualization, breathwork, mindfulness and mini-meditations – that you and your staff can do for better health. Master a mini meditation that anyone can do anytime. Learn how we can use visualization to improve our leadership and work performance outcomes.
Additionally you’ll explore how our words and thoughts can make a difference in our daily lives. Also covered will be how we can incorporate all of our senses in daily mindfulness to decrease the stress response and gain control over our reactions, bringing us to greater peace and productivity. Attendees will walk away with an increased sense of control over stress, and practical tools that can be immediately put to use in their everyday lives. Read more.

Last Day for 20% Discount - Start or Renew Your IABC Membership!
2021-11-12
Refocus and refresh your skills before the new year with IABC! For more than 50 years, communication professionals joined IABC to connect with the people and insights they need to drive business results. Now more than ever is the perfect time to join them and be a part of the IABC community with the resources you need to elevate your communication skills. Join the global community of IABC and reap the rewards. Read more.

Inside the Ethical Decision-Making Process: Applying Communication Tools for Success
2021-11-11 12:00 - 13:00 (America/New_York)
Navigating the decision-making process has never been more complex. Managing the needs of stakeholders requires precision accuracy in order to convey the right message at the right time, a process that starts with making the right decision. In this IABC Philadelphia chapter webinar from longtime sports public relations executive and Syracuse University professor Brad Horn, learn how creating an ethical culture leads directly to team success. Incorporating lessons learned from the ballpark to the boardroom, this engaging program challenges every communication professional to unlock their moral imagination and lead with courage to apply a values-based approach to tough ethical questions. Read more.

Belonging. IT Matters!
2021-11-08 12:00 - 13:00 (America/New_York)
Join IABC Chicago and their Take a Bow Award Winners, Victor Villanueva & Tamara Fletcher, as they discuss the creation and impact of their DEI campaign, Belonging. IT Matters. FREE! Members & Non-Members Welcome. Discover more about the campaign before the webinar! Please note this event is CDT (Chicago time). https://www.cdw.com/content/cdw/en/about/overview/diversity-and-inclusion.html
Webinar Zoom link: https://conta.cc/2ZJvtzB

IABC International First-Ever Career Fair
2021-11-04 14:00 - 17:00 UTC
The IABC Virtual Career Fair easily connects you – in real time – with employers from the comfort of your home or office via desktop, laptop, tablet, or smartphone. Taking place completely online, the virtual career fair allows you to:
• Explore career opportunities available to you in all areas of the field
• Engage directly with employers online via dynamic one-on-one web chats in each booth
• Make new connections and broaden your network directly from your home or office

IABC World Conference: Loyalty Discount Registration Deadline
2021-11-04
Mark your calendars to join us again next year as we gather again in-person 26-29 June 2022 in New York City, NY for the IABC World Conference 2022! Loyalty Registration is reserved for individuals that attended either Virtual World Conferences in 2020 or 2021.

Coffee Chat: The Power of Video in Communications
2021-10-21 08:00 - 09:00 UTC
We live in a visual world ruled by video. But how can we use it to augment our communications outreach from email marketing to social media to websites? Our guest, Founder and CEO of IMagine Patrick King will share his stories, give us tips on using video and help us do more throughout our spectrum of communications outreach.
Register Now

About Our Guest: Patrick King is the Founder and CEO of IMagine. His expertise in brand strategy and digital marketing has helped brands from local companies to Fortune 500 brands like CenturyLink, Nestle, and Xfinity. His business and marketing advice has been published in Inc. Magazine, SmartCEO, Washington Business Journal, The Washington Post, Comcast Business, and Chief Marketer, among other publications. Eager to ramble on all things marketing, his speaking engagements include those for DC Advertising Week, DECA, Comcast’s Enterprise Connect conference, SMPS, Bowie State University, Construction Leadership Network, and chambers of commerce. Patrick serves on several boards of directors including those of Court Appointed Special Advocates (CASA) and the American Marketing Association – Washington, DC chapter. He sits on the judging panels for the International Association of Visual Arts American Business Awards and does pro-bono work for a number of charities.
Learn more about Patrick on LinkedIn: https://linktr.ee/patrickking

Happy Hour: Tips and Tricks for Research in Communications
2021-10-07 18:00 - 19:00 UTC
Communications can be enhanced with information gleaned from research. We will be joined by Joy Levin, President, Allium Research and Analytics to dive into a discussion of what tips and tricks are available for us to use. She will address:

The role of marketing measurement in helping you improve your results and reduce costs;
How data can empower to you make informed, intelligent and strategic marketing decisions; and
What mobile marketing technology tools are available to help you can achieve your mission, strategy, and objectives with greater agility.

Register Now

About Our Speaker: Joy Levin founded Allium Research and Analytics in 1998, and is the sole proprietor and President. She has provided strategic insights and marketing solutions to a highly diverse client portfolio, with companies ranging in size from startup to the Fortune 50. Joy uses the onion as a metaphor for the process of answering marketing questions and issues. When organizations effectively use marketing research and analytics for business discovery, they peel away the layers of customer thought and behavior to achieve actionable insights and gain a competitive advantage. Connect with Joy on LinkedIn or Twitter.

Save 20% Until November 12!!
2021-10-01 - 2021-11-12
IABC has 8 regions and 95 chapters in 22 countries around the world, holding dozens of networking & professional development events each month. Now’s a GREAT time to join or renew, and save 20% with code IABC21.
