IABC Philadelphia: “The Art and Science of Persuasion”
September 8 @ 12:00 pm - 1:00 pm
$5 – $20
Join IABC Philadelphia for “The Art and Science of Persuasion” on Monday, September 8, at 12 p.m. ET.
Ben Wise and Darren Chiu, co-founders of Captivate, will lead the discussion. At Captivate, Ben and Darren transform the art and science of persuasion into actionable strategies. As leading authorities on persuasion psychology, they bring unmatched energy and insight to audiences at industry conferences, private events, and professional development programs with their research-backed, results-driven approach.
Contrary to popular belief, sales and negotiation are skills that can be learned, not innate talents reserved for a few. While many frameworks exist, the tactical skills to implement them effectively are often neglected. This webinar aims to bridge that gap by incorporating research from psychology, behavioral economics, and influence.
Three Session Takeaways:
☑️ Understand the psychology of influence and persuasion
☑️ Learn the 3 Basic Human Truths of change and decision making
☑️ Apply key psychological principles in your day-to-day role
The cost is $10 for IABC Philly members, $20 for guests, and $5 for students.
Click HERE to register!