IABC Philadelphia: From “Reactive and Corporate” to “Strategic and Creative” in 5 (Somewhat) Easy Steps”
June 23 @ 12:00 pm - 1:00 pm
$5 – $20
Join IABC Philadelphia for From “Reactive and Corporate” to “Strategic and Creative” in 5 (Somewhat) Easy Steps” on Monday, June 23, at 12 p.m. ET.
For 26 years, Steve and Cindy Crescenzo of Crescenzo Communications have helped employee communicators move out of the role of “content order taker” and into their proper role as strategic communications counselors to the entire organization.
They have learned a few things over the years and created this interactive workshop to discuss their five-step process for success and show examples of how it works:
1️⃣ Gather your data . . . because you can’t do anything without data
2️⃣ Fix your content . . . because you need to make the important interesting
3️⃣ Build your plan . . . because you need a North Star to guide you
4️⃣ Get the right tools . . . because you need to reach a deskless, hybrid, younger workforce
5️⃣ Measure your results . . . because you can’t assume anything in employee communications
The cost is $10 for IABC Philly members, $20 for guests, and $5 for students.
Click HERE to register!