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IABC Philadelphia: “Beyond the Basics: A Generative AI Masterclass for Communicators”

May 13 @ 12:00 pm - 3:00 pm

$30 – $40

Join IABC Philadelphia for “Beyond the Basics: A Generative AI Masterclass for Communicators” on Monday, May 13, from 12 – 3 p.m. ET. 

Matt Russell, a nationally recognized speaker on generative AI, will lead the course. Participants will embark on a comprehensive journey to launch, expand, and elevate the use of ChatGPT and similar AI tools in business communications. The masterclass is structured in three dynamic hours, each designed to progressively deepen your understanding and skills.

1️⃣  Hour One: Focuses on launching and expanding your use of ChatGPT and similar tools. Through instruction, demonstration, case studies, and group discussion, you will learn how to start using generative AI on an individual level, and then expand it across teams and functions.
2️⃣  Hour Two: Delves deeper into applying these tools for project planning, execution, and crisis management, featuring group activities and demonstrations to illustrate advanced functionalities.
3️⃣  Hour Three: Takes participants to the next level, emphasizing how to use generative AI to help advance organizational goals and exploring the latest developments in generative AI. The masterclass concludes with a final Q&A and closing thoughts on promoting AI integration in your work.

By the end of this masterclass, you’ll be able to:
☑️  Develop an AI Mindset and Understand Best Practices in Using Generative AI: Develop a new way of thinking about how you work and grasp the best practices for using ChatGPT and similar tools.
☑️  Apply AI Tools to Individual and Team Functions: Learn how to implement AI tools in personal and team settings.
☑️  Apply Generative AI to Major Projects: Discover how to integrate AI in project planning, execution, and follow-up for improved efficiency and output quality.
☑️  Promote AI Integration in Professional Settings: Develop strategies to advocate for and integrate AI in your work environment effectively.

The cost is $30 for IABC Philly members and $40 for guests.

Click HERE to register! 

 

 

Details

Date:
May 13
Time:
12:00 pm - 3:00 pm
Cost:
$30 – $40
Event Category:
Website:
https://www.iabcphiladelphia.org/2025_ai_masterclass

Organizer

IABC Philadelphia
View Organizer Website