IABC Master Class Series: “Advanced Digital Acumen for Business Communicators”
July 17 @ 12:00 pm - 1:00 pm
Join IABC for a three-part webinar series, “Master Class Series: Advanced Digital Acumen for Business Communicators,” on July 17, July 24, and July 31.
This program will be lead by Dr. Lilian Ajayi-Ore, Ed.D, lecturer and research scholar at Columbia University. An award-winning chief learning officer, data scientist, and marketing executive with more than 17 years of experience, Dr. Ajayi-Ore has collaborated with Fortune 100 and 500 companies, driving business growth through innovative digital strategies.
Dr. Ajayi-Ore will guide participants through digital communication techniques, audience engagement strategies, organizational digital transformation, and sophisticated performance measurement tools. Central to the course are The Hawke Method and Uses and Gratifications Theory (UGT), both of which will be integrated with broader concepts in digital strategy and transformation to create a well-rounded learning experience.
Upon completion, participants will earn a certificate and leave with actionable insights for immediate implementation.
Sessions:
July 17 | 11 a.m. CT and 12 p.m. ET | Mastering Digital Strategy and Innovation
July 24 | 11 a.m. CT and 12 p.m. ET | Data-Driven Digital Communication and Audience Insights
July 31 | 11 a.m. CT and 12 p.m. ET | Digital Transformation and Performance Measurement Excellence
Click HERE to sign up!