IABC DC Metro

IABC Philadelphia: “Think Like a Reader”
2026-03-18 12:00 - 13:00 UTC
Join IABC Philadelphia for “Think Like a Reader” on Wednesday, March 18, at 12 p.m. ET.
Ann Wylie, a writing trainer, coach, and communications consultant, will share a four-step strategy for finding your voice and writing from the readers’ point of view. This ability will help you engage your readers and move them to act.
You’ll learn how to:
☑️ Take advantage of the formula readers use to decide what to read.
☑️ Top 2 rewards of reading to boost interest in your message.
☑️ Answer the No. 1 question your reader is asking about your piece.
☑️ Make a 2-minute perspective shift to focus your message on reader value.
Cost:
▪️IABC Philadelphia Members: $15
▪️Guests $25
▪️Students: $5
Click HERE to register!

IABC Master Class: “When Change Management Fails: Rebuilding Trust and Reputation when a Major Change Project Becomes a Crisis”
2026-03-30 12:00 - 13:00
Join IABC Master Class for “When Change Management Fails: Rebuilding Trust and Reputation when a Major Change Project Becomes a Crisis” on Monday, March 30, at 11 a.m. CT / 12 p.m. ET.
Bonnie Caver, Founder and CEO of Reputation Lighthouse, and Deborah Hileman, President and CEO of Institute for Crisis Management, will lead the discussion.
When change initiatives fail, poor communication is often the cause. This IABC Master Class explores why trust erodes during poorly managed transitions and how clear, honest, and consistent communication can rebuild credibility, stabilize teams, and restore stakeholder confidence. Learn proven frameworks, practical recovery strategies, and communication techniques that reduce risk and support lasting change.
Click HERE to register!

IABC Philadelphia: “Meet Your New Communications Research Partner: Generative AI”
2026-04-14 12:00 - 13:00
Join IABC Philadelphia for “Meet Your New Communications Research Partner: Generative AI” on Tuesday, April 14, at 12 p.m. ET.
In this example-packed session, Shel Holtz will show practical, ethical workflows for public affairs and communications teams in their use of Generative AI.
Key Takeaways:
☑️ Choose the right copilot for the job: When to use ChatGPT Projects + Deep Research, Perplexity, Notebook LM, Custom GPTs/Gems, and other tools.
☑️ Prompt patterns that keep you honest: Structure prompts to prioritize primary sources, require inline citations, extract dates/deadlines, and flag secondary coverage.
☑️ Build reusable research assistants: Set up repeatable watchlists, weekly briefs, 30/60/90-day calendars, and risk heatmaps.
☑️ Create source-grounded Q&A binders: Use Notebook LM to interrogate curated material (e.g., CEO speeches, filings) with verifiable citations.
☑️ From findings to executive-ready outputs: Convert research into spokesperson notes, talking points, FAQs, and customer-facing summaries – fast.
☑️ Safeguards that protect your credibility: Disclosure, provenance links, and “never auto-publish” guardrails for responsible AI use in comms.
Cost:
▪️IABC Philadelphia Members: $15
▪️Guests $25
▪️Students: $5
Click HERE to register!

IABC Seattle: Early Career Catalyst Development Series
2026-05-04 - 2026-06-16
Join IABC Seattle’s Early Career Catalyst Development Series
Mondays, May 4-June 15 | 6 p.m. PT / 9 p.m. ET
Level up your comms career in just 6 weeks. This virtual series features 45-minute sessions (30-minute lesson + 15-minute live Q&A) led by experienced communications pros — designed for new and junior communicators.
You’ll cover:
☑️ Newsroom Essentials
☑️ Design 101
☑️ Executive Communications
☑️ Internal Communications
☑️ Leadership in Communications
☑️ Strategic Communications Panel
Live attendance encouraged; all sessions are recorded so you can catch replays if needed
Click here to register!

IABC Philadelphia: “7 Mistakes Communicators Make with B2B Messages (and the Brain Science to Beat Them)”
2026-05-21 12:00 - 13:00
Join IABC Philadelphia for “7 Mistakes Communicators Make with B2B Messages (and the Brain Science to Beat Them)” on Thursday, May 21, from 12–1 p.m. Nancy Harhut, co-founder and Chief Creative Officer of HBT Marketing, will lead this session.
Even with the right information and benefits, B2B messages often fall flat. In this fast-paced, example-filled webinar, you’ll uncover the most common messaging mistakes and learn brain-science-backed fixes that boost engagement and performance.
You’ll learn:
☑️ The simplest, most overlooked way to increase revenue (7x more effective, per the B2B Institute)
☑️ The misconception about your audience that costs you sales
☑️ A proven way to rewrite headlines to boost engagement by up to 140%
Click HERE to register!

IABC World Conference 2026
2026-06-14 - 2026-06-16
Get ready to connect, learn, and lead in one of the world’s most vibrant cities. This June, communication professionals from across the industry will come together June 14-16 in Toronto for IABC’s flagship event, World Conference 2026.
Designed for today’s communicator, World Conference brings together global perspectives, expert-led sessions, and meaningful peer-to-peer learning. Every session is aligned to the IABC Career Roadmap, giving you practical strategies you can apply at any stage of your career.
This year’s theme focuses on the communicator’s evolving role in a rapidly changing world, how we stay agile, lead responsibly, and drive innovation.
Click HERE to register!
